Masks & Candies
Series of 5 masks made of sweets for the exhibition Graphic Detour.
11th June – 27th November 2011.
Graphic Design Museum, Breda, The Netherlands.
Mixed techniques: kilos of candies, plaster, papier mache, glue, plastic.
Dimensions variable, roughly 80 x 100 cm.
Graphic Detour is an exhibition curated by Erik Kessels, which is first shown at the Graphic Design Museum in Breda, Holland, and will then tour in different museums throughout Europe.
Eight artists and designers have been invited to present past and recent works as well as teaming with a local company, from the region of the museum, to create something…
I was invited to collaborate with the dutch candy company Jamin.
My first intention was to design a new kind of candy, but since the candy company is just a distributor, rather than a manufacturer, I decided instead to explore the visual conventions of sweets.
Working from our innate fascination with sweets, I’ve created a series of masks which belong to a tribe. Inspired by pagans garments and shamans’ masks - which are said to transport their wearers to a transcendent realm - the sweet masks are designed to lead this magical tribe towards another, fantastical, reality.
These masks represent not just the appeal of candies - their colour, their attractiveness - but the almost inexplicable strength of our attraction to them.
About the exhibition:
Graphic Design isn’t what it used to be. Whereas traditional graphic design was a clearly defined craft, now technology allows anyone to be a designer. Computer programs help us create almost anything imaginable, which means that a lack of crafts skills is no longer the issue: a lack of ideas is. Consequently, true graphic design today is less about getting your fingers inky, and more about thinking different. As doing becomes easier and easier, finding original approaches is harder than ever.
But help is at hand. The boundaries between disciplines like fashion, art, photography, architecture and advertising are also becoming increasingly porous. Because these disciplines are no longer clear cut, cross-fertilisation can occur. Artists now take regular detours into graphic design, and graphic designers touch upon art more frequently than ever.
This exhibition celebrates the diversity of an ever-shifting area of creative expression. Graphic Detour showcases the work of designers who go beyond design, talents who mix media as a matter of course, innovators whose ideas set them apart. And to push this new graphic design further, Graphic Detour has asked a series of companies to ’blind date’ a creative thinker, matching artists with ceramic workshops, printers, woodworkers and even candy manufacturers.
The result is a series of detours that just might lead us to a new place entirely.
Daniel Eatock – KEMO (modellen en prototypes)
Joachim Schmid – NPN Printers
Erik Steinbrecher – Sunday Morning / European Ceramic Workcentre
Tod Hanson – Vlisco
Koen Taselaar – Metaalplan
Marti Guixé – Kompak
FUEL – De Geus Woodworks.
More info here: www.graphicdesignmuseum.nl